Thank so much man! I write a lot of fiction so it's nice to work it in when I can on nonfiction.

To answer your question, YES - there's definitely a place for both. To me, it comes closer to the time someone is buying.

I believe you should start off simply because you're just trying to get someone attention. Lets say you're searching for a dentist. Well you want to make it clear you're a dentist, so people can easily find you. If you went into some word-salad description, I think you're more likely to lose a prospect because, they just want to what you do simply. But now that someone's on your website and checking you out - maybe they're looking over the procedures or whatever. Then it's ok to be a bit more technical. Go into what you do and why you're the best. Or Maybe you're buying something expensive like an e-bike - when I'm on the product page, please share with me all the technical features and benefits. I want to know more about it.

It's just a matter of being easily understood, so you can be found on the front end, - then when you're really interested, AKA closer to actually buying, then go into the details. But even with your technical talk, it's a balance of showing the benefits and being able to be understood. So for the e-bike, yes tell me that it's platinum plated, but also tell me why I should care.

So in summary, start off simple, then as someone gets closer to buying add more technical language but never lose the benefits. - just my opinion