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Is Always Be Closing Good Sales Advice?
Coffee is for closers.
Do you know the ABC’s of business?
Picture this: You and five other sales professionals are stuck in the office. It’s late; the sun has gone down, and the only lights are those annoyingly bright fluorescent ones — the same ones every office has. When a sharp-dressed man, all in black, bursts through the door and calls a meeting. He’s from corporate, he drives a nice BMW, and he’s madder than Hell.
One of your coworkers stands up to grab a cup of coffee, but the man stops him.
“Coffee is for closers.”
He tells the crew to huddle up and gathers them around the board.
“The numbers are down, boys!” The man’s voice slices through the stagnant air and sends a shiver down the spines of your coworkers.
“Listen up!” he barks, his words bouncing off the walls. “This isn’t a game, this is business.” He knocks over a pile of lead cards. “And in business, you either close or you’re out. No room for excuses, no room for failure!”
He struts around the room; his polished shoes crack off the tile when he finally reaches his destination — a chalkboard. He flips it over.
On the board are the letters:
