How I Promoted My Book to the Top of Amazon’s Best Sellers List… Twice

And here’s how you can too.

Photo by Ivana Cajina on Unsplash

Why is it that all the best secrets hide in plain sight?

I remember the exact moment my book went #1 (in my category) on Amazon.

I was at the bar with a smile stretching off my face, obsessively refreshing my browser like it was the end of an eBay auction. When much to my chagrin, I saw a number this writer actually cared about.

#1

I cheered so loud that the bartender thought I was being stabbed. And to be fair, wearing a beer-spilled red shirt didn’t exactly help my case.

Fast forward about a year later, and I ran a similar promotion. The result?

#2.

Not too shabby for a guy who’s been criticized for having a conversational writing style.

So what does this all mean, and why should you care?